The New Marketing Research Tool – Twitter

Conducting marketing research is very important for any business. The key to success of any online business is the profitability of the niche market you select. First and foremost though should be the determination of market demand. Without the demand the probability of generating any profit is zip. With that said our consideration will turn to a reliably new way to conduct market research that will enable you to unforgettable those niche markets with plenty demand and profit potential.

Twitter, the fast growing micro blogging social network site offers you the opportunity to tap into a real time search engine containing valuable search information.

If you're looking for online business ideas around which to build an income Twitter could be your answer.

Let's look at a simple 3 step process you can use to help you generate potential niche marketing opportunities by using Twitter.

Determine Popular Topics First

Firstly you want to see what everyone is talking about by looking at 'trending topics' which is located on the right hand side of the page. Being Twitter is a highly populated social network site you can assume trends found here reflect most of what you may find across the internet.

Under trending topics you'll find separate 'discussions' being held on various topics. The topics or keywords of these individual discussions are precluded by a hash mark (#). Choose a topic of interest to you and join the conversation.

Focusing on conversations that interest you is very important!

Two other methods you can use to locate popular topics on Twitter are visiting hashtags dot org and stufftotweet dot com.

Find the Conversations

Track down these conversations on Twitter by entering the appropriate keywords into the search box.
Plug into conversations as this will be your market research.

Start to follow some of the participants since once once you follow someone they'll follow you back. This allows you to stay up with and view these conversations as they occur from day to day.

Plug Into & Follow the Conversations

Now that you've located these conversations you of course will contribute where you can but you definitely want to listen and take notes. You are looking for trends, common problems, angles, or other ideas to explore. If possible unforgettable a common problem and develop a solution for it. This could be the basis of your niche.

Throughout the course of these discussions various ideas, opinions, or preferences will be offered so take note of this. Focus in on the more prevalent and consistent 'sub-topics' to help you' narrow 'your search'.

By following these conversations over an extended period of time you'll be validating the thinking popularity or interest of the topic you're 'researching'.

This process will be connected over a period of time and the information you collect can then be used to further explore with other market research tools. You'll want to do this to insure your hunch / finds possess the market potential you are looking for.

Marketing research can be very time consuming and boring but it is a necessary evil for any online business. The key to your success will the profit potential of the niche market you select as the core of your business. Determining the market demand is your first step when considering the potential of any number of niche markets. The accuracy of your market research is crucial and if done correctly will lead to profitable online business ideas for you. Knowing how to efficiently use the real time search engine that Twitter should enable you to speed up the research process. Just following the current trends and the conversations surrounding them should supply you with very insightful data. It is then up to you to put this information to work as you apply it to your niche marketing efforts. The end results should be rewarding.

Significantly Things to Consider While Developing a Mobile App

With the growing functionality of smartphones, mobile apps have become an essential part of our lives. From banking to online shopping; We use them for almost everything. They provide faster processing than web browsing. Some of the most popular brands have already come up with their own applications that work flawlessly on smartphones and tablets.

Being a business owner, you really need to launch an amazing mobile app that can help you grow your business. A professionally designed application will provide your customers with the better shopping experience. It will also reinforce your newly launched brand while building loyalty with users.

A mobile app does not only help business owners but also helps users simplifying multiple time-consuming tasks. Let's have a look at some of the advantages of having a mobile app:

Benefits for Business Owners

• Build loyalty

• Boost sell-through

• Strengthen your brand

• Increase your visibility

• Improve your accessibility

• Help you generate repeat business

• Connect you with on-the-go consumers

• Build strong relationship with customers

• Increase exposure on smartphones and tablets

• Improve your social media marketing strategies

Benefits for Users

• Faster checkout process

• Integrated QR Code Scanner

• Easier appointment scheduling

• Loan calculators with faster navigation

• Easy to get the Directions of any location

• Easy access to a large number of products

• Instant notifications of special offers, discounts & events

Thus, mobile application is beneficial for both business owners and customers. It connects users to the products or services they most commonly need. Moreover, it provides business owners with an opportunity to connect better with consumers. If you are looking forward to come up with a mobile app, you need do consider several significant things; Some of them are listed below:

Come up with an Innovative Idea

There are several aspects that you need to consider before starting the development process. Firstly, you should identify the actual need of the application. Do not forget that your mobile app must be innovative and capable of standing out in the highly competitive market.

Understand your target users

Before developing an app, it's necessary to understand your target users. You really need to consider the behavior of your users such as their goals, requirements, and the technologies that use the most. Every platform is different, and every customer has different needs. For instance, an individual typically uses an e-wallet to pay a bill, but he / she may use the bank's specific application to find the ATM.

The platform matters

When it comes to choosing a platform, you basically have three options ie iOS, Android, & Windows. You can choose the one according to your target users. However, it's better to come up with an app that can work on all these platforms. You can even go with the "Cross Platform" that will help you build a single application for multiple platforms. This important decision will not only impact the user experience but also affect the adaptability of the app for different users.

Know what is out there

You must spend some time analyzing competitors' apps. Each application has some kind of unique features and functionalities. Examining the most popular applications will help you get some new ideas. You should use different mobile platform devices in the exploration process.

With in-depth research, proper planning, and correct strategies, you can come up with a successful mobile app. Moreover, choose a reliable app development company who offers the best development & designing services.

What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Usually, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.

Forex Trading Education

Lack of enough knowledge on Forex trading by many people has led to them to failing to trade successfully. This has led to many traders investing lots of their money to ensure they get tips of how to trade smartly so that they get enough profits. Forex education has helped many to get the right information needed to trade. Different traders have adapted different techniques depending on the kind of business they are engaged in. The adaptation of any technique in the market depends on how long the trader wants to do his trading transactions per day. Some traders prefer to be in the market all day long while others will just come and go. For one to acquire proper education, it is good to how long you will be in the market.

Different traders have different aims when they enter into the market. It is good to start short-time trading when you are in the market. This will be a good way to know the techniques used in the market before you engage in the long day trading. As a beginner, it is not advisable to engage in day long business because the price keeps on changing. It is good to start with short time business so that you can monitor the prices and know the time to trade. You should know that in long business there is risk of getting loss. Quality education is good as it helps one to know how to make huge profits from the Forex game.

Forex trading education is also available on the internet. This has made it easy for traders to access important information which has assisted them to run their transactions smoothly. They have accessed data that has acted as a guide to them on how to do Forex trade. The internet has also given a good platform where traders can get information on how to come up with a good Forex business plan.

When you want to get information on the best ways to carry out Forex trading, it is good to avoid overspending on the same. Be aware of many conmen out there who are ready to milk people’s money and disappear. It is also good to be cautious so that you are not sold off fake Forex trading software. Be aware of the methods of the information in the software. It is good to seek the education services from trusted sources. Look for a provider who has been in the industry for a long time.